19 January 2005

America's fairyland media

By George Monbiot


The U.S. media is disciplined by corporate America into promoting the Republican cause.

ON THURSDAY, the fairy king of fairyland will be recrowned. He was elected on a platform suspended in midair by the power of imagination. He is the leader of a band of men who walk through ghostly realms unvisited by reality. And he remains the most powerful person on earth.

How did this happen? How did a fantasy president from a world of make-believe come to govern a country whose power was built on hard-headed materialism? To find out, take a look at two squalid little stories which have been concluded over the past 10 days.

The first involves the broadcaster CBS. In September, its 60 Minutes programme ran an investigation into how George Bush avoided the Vietnam draft. It produced memos which appeared to show that his squadron commander in the Texas National Guard had been persuaded to "sugarcoat" his service record. The programme's allegations were immediately and convincingly refuted: Republicans were able to point to evidence suggesting the memos had been faked. Last week, following an inquiry into the programme, the producer was sacked, and three CBS executives were forced to resign.

The incident could not have been more helpful to Bush. Though there is no question that he managed to avoid serving in Vietnam, the collapse of CBS' story suggested that all the allegations made about his war record were false, and the issue dropped out of the news. CBS was furiously denounced by the rightwing pundits, with the result that between then and the election, hardly any broadcaster dared to criticise George Bush. Mary Mapes, the producer whom CBS fired, was the network's most effective investigative journalist: she was the person who helped bring the Abu Ghraib photos to public attention.

It's true, of course, that CBS should have taken more care. But I think it is safe to assume that if the network had instead broadcast unsustainable allegations about John Kerry, none of its executives would now be looking for work. How many people have lost their jobs, at CBS or anywhere else, for repeating bogus stories released by the Swift Boat Veterans for Truth about Kerry's record in Vietnam? How many were sacked for misreporting the Jessica Lynch affair? Or for claiming that Saddam Hussein had an active nuclear weapons programme in 2003? Or that he was buying uranium from Niger, or using mobile biological weapons labs, or had a hand in 9/11?

You can say what you like in the U.S. media, as long as it helps a Republican president. But slip up once while questioning him, and you will be torn to shreds.

This is not the first time something like this has happened. In 1998, CNN made a programme which claimed that, during the Vietnam war, U.S. special forces dropped sarin gas on defectors who had fled to Laos. In this case, there was plenty of evidence to support the story. But after four weeks of furious denunciations, the network's owner, Ted Turner, publicly apologised in terms you would expect to hear during a show trial in North Korea: "I'll take my shirt off and beat myself bloody on the back." CNN had erred, he said, by broadcasting the allegations when "we didn't have evidence beyond a reasonable doubt." As the website wsws.org has pointed out, it's hard to think of a single investigative story — Watergate, the My Lai massacre, Britain's arms to Iraq scandal — that could have been proved at the time "beyond a reasonable doubt."

The other squalid little story broke three days before the CBS people were sacked. A U.S. newspaper discovered that Armstrong Williams, a television presenter who (among other jobs) had a weekly slot on a syndicated TV show called America's Black Forum, had secretly signed a $240,000 contract with the U.S. Department of Education. The contract required him "to regularly comment" on George Bush's education bill "during the course of his broadcasts" and to ensure that "Secretary Paige [the education secretary] and other department officials shall have the option of appearing from time to time as studio guests."

These stories, in other words, are illustrations of the ways in which the U.S. media is disciplined by corporate America. The role of the media corporations in the U.S. is similar to that of repressive state regimes elsewhere: they decide what the public will and won't be allowed to hear, and either punish or recruit those who insist on telling a different story. The journalists they employ do what most working under repressive regimes do: they internalise the censor's demands, and understand, before anyone has told them, what is permissible and what is not.

So, when they are faced with a choice between a fable which helps the Republicans, and a reality which hurts them, they choose the fable. As their fantasies accumulate, the story they tell about the world veers further and further from reality. Anyone who tries to bring the people back down to earth is denounced as a traitor and a fantasist. And anyone who seeks to become president must first learn to live in fairyland.

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